PDFWAC 390-05-525
Definition—Public service announcement.
(1) "Public service announcement," as that term is used in the act and in these rules, means a communication that is all of the following:
(a) Designed to benefit or promote the community's health, safety, or welfare or nonprofit community events;
(b) Not selling a product or service;
(c) Sponsored by an organization with a history of routinely providing the community such outreach public service messages in the service area of the organization;
(d) Of primary interest to the public and is not targeted to reach only voters or voters in a specific jurisdiction;
(e) Not coordinated with or controlled or paid for by a candidate's authorized committee or political committee;
(f) Subject to the policies for public service announcements of the entity broadcasting, transmitting, mailing, erecting, distributing, digitally communicating, or otherwise publishing the communication including policies regarding length, timing and manner of distribution; and
(g) One for which the arrangements to include a reference or depiction of the candidate or candidates in the communication were made at least six months before the candidate became a candidate.
(2) Examples of public service announcements include but are not limited to communications regarding nonprofit community events, outreach, or awareness activities.
[Statutory Authority: RCW 42.17A.110(1), 2019 c 428, and 2019 c 261. WSR 20-02-062, § 390-05-525, filed 12/24/19, effective 1/24/20. Statutory Authority: RCW 42.17A.110(1) and 2018 c 304. WSR 18-24-074, § 390-05-525, filed 11/30/18, effective 12/31/18. Statutory Authority: RCW 42.17.370 and 42.17.562. WSR 06-11-132, § 390-05-525, filed 5/23/06, effective 6/23/06.]