208-660-445  <<  208-660-446 >>   208-660-450

When I advertise using the internet or any electronic form (including, but not limited to, text messages), is there specific content advertisements must contain?

Yes. You must provide the following language, in addition to any other, on your web pages, social media pages, or in any medium where you hold yourself out as being able to provide the services:
(1) Main office's home web page.
(a) The company's license name and license number must be displayed on the licensee's home web page.
(b) If loan originators are named, their license numbers must closely follow the names.
(c) The home web page must also contain a link to the NMLS consumer access web site page for the company.
(d) If the company uses a DBA on a home web page, the page must also contain the company's license name and license number.
(2) Branch office web page. Comply with subsection (1) of this section.
(3) Loan originator web page. If a loan originator maintains a separate web page, the sponsoring licensee's name and license number must appear on the web page. The web page must also contain the loan originator's license name and license number closely following their name and a link to the NMLS consumer access web page for the company. An example of closely following is: Your license name followed by your title (if you use one) followed by your license number. See the definition of license number for examples of ways to display your license number. See WAC 208-660-350(25).
(4) Social media pages or other online advertisements.
(a) The company's license name and license number must be displayed on the page.
(b) If the company uses a DBA, the company license name and license number must be displayed on the page along with the DBA name.
(c) If a page is created by a loan originator, the company license name and license number, along with the loan originator's license number must be displayed on the page.
(5) Compliance with other laws. Web site content used to solicit Washington consumers must comply with all relevant Washington state and federal statutes for specific services and products advertised on the web site.
(6) Oversight. The company is responsible for content displayed on all electronic advertisements used to solicit Washington consumers.
[Statutory Authority: Chapter 43.320 RCW, RCW 19.146.223. WSR 16-08-027, § 208-660-446, filed 3/30/16, effective 4/30/16. Statutory Authority: RCW 43.320.040 and 19.146.225. WSR 13-24-023, § 208-660-446, filed 11/22/13, effective 1/1/14. Statutory Authority: RCW 43.320.040, 19.146.223, and 2010 c 35. WSR 10-20-125, § 208-660-446, filed 10/5/10, effective 11/5/10.]
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