390-18-010  <<  390-18-015 >>   390-18-020

WAC 390-18-015

Online political advertising.

(1) For the purposes of RCW 42.17A.320, the procedures in this rule apply to online political advertising unless otherwise exempted by chapter 42.17A RCW or commission rule.
(2) All online advertising must include a candidate's party preference as described in RCW 42.17A.320(1).
(3) Advertising disseminated in a paper publication and reproduced in an identical manner in the online edition (such as an online edition of a newspaper), or disseminated only in an online edition of the publication must include the disclosures required in WAC 390-18-010(4).
(4) Independent expenditure advertising prepared for radio, telephone and television that is reproduced in an identical manner online or prepared only for online dissemination must provide the disclosures required in WAC 390-18-010 (6)(a).
(5) Political committee web sites and other online forums created by a political committee must include the sponsor's name and address. Political committees sponsoring online independent expenditures advertising must provide the disclosures required in WAC 390-18-010 (6)(c).
(6) Other online political advertising sponsored for the purpose of appealing, directly or indirectly, for votes or for financial or other support in an election campaign must include the sponsor's name and address.
(7) Small online advertising, defined as online advertising where character or size limits make full compliance with RCW 42.17A.320 impractical, may provide required disclosures by using an automatic display described in WAC 390-18-030.
[Statutory Authority: RCW 42.17A.110 and 42.17A.320. WSR 13-12-017, ยง 390-18-015, filed 5/24/13, effective 6/24/13.]
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